Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Named as one of the ten paradises of the world by the National Geographic Traveler, Kerala is famous especially for its ecotourism initiatives.[1] Its unique culture and traditions, coupled with its varied demography, has made Kerala one of the most popular tourist destinations in the world. Growing at a rate of 13.31%, the tourism industry is a major contributor to the state's economy.[2]
Until the early 1980s, Kerala was a hitherto unknown destination, with most tourism circuits concentrated around the north of the country. Aggressive marketing campaigns launched by the Kerala Tourism Development Corporation—the government agency that oversees tourism prospects of the state—laid the foundation for the growth of the tourism industry. In the decades that followed, Kerala Tourism was able to transform itself into one of the niche holiday destinations in India. The tag line Kerala- God's Own Country was adopted in its tourism promotions and became synonymous with the state. Today, Kerala Tourism is a global superbrand and regarded as one of the destinations with the highest brand recall.[3] In 2006, Kerala attracted 8.5 million tourists–an increase of 23.68% in foreign tourist arrivals compared to the previous year, thus making it one of the fastest growing tourism destination in the world.[4]
Popular attractions in the state include the beaches at Kovalam, Cherai and Varkala; the hill stations of Munnar, Nelliampathi, Ponmudi and Wayanad; and national parks and wildlife sanctuaries at Periyar and Eravikulam National Park. The "backwaters" region—an extensive network of interlocking rivers, lakes, and canals that centre on Alleppey, Kumarakom, and Punnamada—also see heavy tourist traffic. Heritage sites, such as the Padmanabhapuram Palace, Hill Palace, Mattancherry Palace are also visited. Cities such as Kochi and Thiruvananthapuram are popular centres for shopping and traditional theatrical performances.
The state's tourism agenda promotes ecologically sustained tourism, which focuses on the local culture, wilderness adventures, volunteering and personal growth of the local population. Efforts are taken to minimise the adverse effects of traditional tourism on the natural environment, and enhance the cultural integrity of local people.
Climate
With 120–140 rainy days per year, Kerala has a wet and maritime tropical climate influenced by the seasonal heavy rains of the southwest summer monsoon. In eastern Kerala, a drier tropical wet and dry climate prevails. Kerala's rainfall averages 3,107 mm annually. Some of Kerala's drier lowland regions average only 1,250 mm; the mountains of eastern Idukki district receive more than 5,000 mm of orographic precipitation, the highest in the state.
In summers, most of Kerala is prone to gale force winds, storm surges, cyclone-related torrential downpours, occasional droughts, and rises in sea level. The mean daily temperatures range from 19.8 °C to 36.7 °C.[37] Mean annual temperatures range from 25.0–27.5 °C in the coastal lowlands to 20.0–22.5 °C in the eastern highlands
Transport
Kerala has 145,704 kilometers (90,536 mi) of roads (4.2% of India's total). This translates to about 4.62 kilometers (2.87 mi) of road per thousand population, compared to an all India average of 2.59 kilometers (1.61 mi). Virtually all of Kerala's villages are connected by road. Traffic in Kerala has been growing at a rate of 10–11% every year, resulting in high traffic and pressure on the roads. Kerala's road density is nearly four times the national average, reflecting the state's high population density. Kerala's annual total of road accidents is among the nation's highest.
India's national highway network includes a Kerala-wide total of 1,524 kilometers (947 mi), which is 2.6% of the national total. There are eight designated national highways in the state. The Kerala State Transport Project (KSTP), which includes the GIS-based Road Information and Management Project (RIMS), is responsible for maintaining and expanding the 1,600 kilometers (994 mi) of roadways that compose the state highways system; it also oversees major district roads.[82][83] Most of Kerala's west coast is accessible through two national highways, NH 47, and NH 17.
Trivandrum International Airport.The state has three major international airports at Thiruvananthapuram, Kochi, and Kozhikode, that link the state with the rest of the nation and the world. The Cochin International Airport (COK) was the first Indian airport incorporated as a public limited company and is funded by nearly 10,000 Non Resident Indians from 30 countries.[84] A fourth international airport is proposed at Kannur.
The backwaters traversing the state are an important mode of inland navigation.National Waterway 3 traverse through the state. The Indian Railways' Southern Railway line runs throughout the state, connecting all major towns and cities except those in the highland districts of Idukki and Wayanad. Kerala's major railway stations are Kasaragod, Kannur, Thalassery, Vadakara, Kozhikode, Tirur, Shoranur Junction, Palakkad Junction, Thrissur Junction, Aluva, Ernakulam Junction, Kottayam, Alappuzha, Chengannur, Kollam Junction and Trivandrum Central.
